Estate Agents versus Internet Marketing

Estate Agents versus Internet Marketing

A growing number of websites allow people to sell their properties online, which begs the question – are there any benefits from using a traditional high street estate agent?

Most people want only two things – as little hassle as possible and maximising the best price. While the popularity of online estate agents is on the rise, it’s unlikely it will lead to the end of the traditional high street estate agent in the near future.

Here are some points to consider before making your choice:

Advantages of using a high street Estate Agent

A high street agent can advise clients on the value of their property. They can then concentrate on finding somebody who offers an acceptable price, meet the sellers requirements for a successful transaction and complete in the required timescale. They are able to progress the sale from the moment a customer decides to put their house on the market to when the deal is completed. The agent will also weed out unsuitable prospective purchasers and time wasters, who may not be in a position to purchase a property. They can anticipate any questions from buyers that may delay a swift sale and advise accordingly.

Advantages of selling online

The Internet doesn’t shut up shop at 5pm. When you are selling your home online, you can do things at a time that suits you, such as arranging viewings in the evening, rather than having to wait until office hours. Most online companies are able to offer a flat fee package, which includes an advert, photos, managed listings, 12-months of marketing, a floor plan and a valuation. There can be large cost savings, but you must remember you will be doing a lot of the work yourself.

Disadvantages of using a high street Estate Agent

There are very few disadvantages except cost, but a cheaper price does not always represent value for money. A high street estate agent will only be paid on completion not up front as many online agents require. If the agent can’t sell your house, you won’t be paying any fees!

Disadvantages of selling online

Buying a property is one of the biggest investments you are likely to make in your lifetime. When considering making a purchase of this nature, most people like to deal face to face with ‘real people’. Some online agencies are able to offer 24-hour call centres and live chat facility and this is going some way to overcoming this problem.
Some people will be keener to go online, while others will prefer the more traditional face-to-face model of the high street estate agents.

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